Loughton, Essex · Land & Planning
Unlock the hidden value in your land
A large garden, a paddock, a plot you've never thought twice about — it could be worth far more than you imagine. We're Loughton builders who secure planning permission on land across Essex and Hertfordshire, entirely at our cost and risk. You simply get paid.
We fund the planning application, surveys and professional fees ourselves.
An initial conversation and appraisal of your land is completely free.
You remain the legal owner throughout. Nothing proceeds without your say-so.
Most landowners never realise what they're sitting on
You know your land better than anyone — but planning potential is a different language. Here's what often goes unnoticed:
- 01
Your land could be worth three to four times more with planning permission than without it.
- 02
Developers would pay a premium for the right plot — if they knew it existed and it had consent.
- 03
Most owners give up on planning because the process feels confusing, slow and expensive. We remove all three.
- 04
You can unlock that value without spending a penny or taking any risk yourself.
A clear path, in plain English
Four straightforward stages. We do the heavy lifting; you make the decisions.
Free land assessment
We review your site against local planning policy, constraints and recent decisions nearby, then tell you honestly what is and isn't achievable. No charge, no obligation.
A clear offer & agreement
We agree a price with you upfront under a simple option agreement, and contribute towards your own independent legal advice. Everything in writing, nothing hidden.
We fund & win planning
We prepare and pay for the entire planning application — architects, surveys, consultants and council fees. Every penny of risk sits with us, not you.
You get paid
With permission granted, you receive the price we agreed at the outset — no surprises, no renegotiation. Then you enjoy the proceeds.
We're not land agents. We're builders.
Most people writing to landowners about planning have never laid a brick. We have. That changes everything about how we value your land and what happens to it.
Real construction pedigree
Land is our own construction company's land division — the same team behind a decade of high-end new builds, extensions and refurbishments across Loughton. We understand development because we build it ourselves.
All the risk is ours
Planning applications can fail. If ours does, that cost is entirely ours — you owe nothing and your land is untouched.
A genuine local name
We live and work here. Our reputation is on the line in the same community as your land, so we do things properly and honestly.
Straight-talking, no jargon
We'll give you a clear, honest view of your land's potential — even if the answer is that it isn't right for development.
Ross Townley
Director, Innovate Design + Build
Ross co-founded Innovate Design + Build, the Loughton construction firm behind a decade of high-end homes across the area. He leads every landowner relationship personally — you'll always deal with him directly, never a call centre.
See our builds @innovatedbLand is a division of Innovate Design + Build — an established Loughton construction company known for high-end new builds, extensions and refurbishments, with a following of thousands who watch our work. A decade of building taught us something: landowners are usually the last people to benefit from the value locked in their own land.
We work the other way round. We agree a price with you from day one, then secure planning permission entirely at our expense — so you receive far more than an unconditional offer for land without permission would ever achieve, without spending a penny or taking any risk.
Whether it's a large garden, a paddock, an infill plot or land you've simply never thought about, we'd be glad to take a look and give you a straight answer.
Professional and reliable from the very beginning. They completed the project to the highest standard, kept everything clean and tidy, and gave invaluable advice throughout. We'd use them again without hesitation.Pedro & Sara — Loughton
Client of our construction company, Innovate Design + Build
Rooted in Essex & Hertfordshire
We're based in Loughton and focus on the two counties we know best. Deep local knowledge is what gets planning permission granted.
Own land elsewhere? We're steadily expanding — get in touch and we'll tell you honestly whether we can help.
The things landowners ask us most
Does this really cost me nothing?
Correct. We fund the entire planning process — architects, surveys, reports and council fees — and we contribute towards your own independent legal advice too. You don't pay anything at any stage. We only succeed when you do.
What happens if planning permission is refused?
The cost of the application is entirely ours. You owe us nothing and your land is completely unaffected — it remains yours, exactly as it was. All the risk sits with us, which is precisely why we assess every site so carefully before proceeding.
Do I have to sell my land?
Nothing happens without your agreement. We work under an option agreement, which means we agree terms with you upfront, but you stay the legal owner throughout the planning process. You're always in control.
How much more could my land be worth?
It varies by site, but land with planning permission commonly achieves three to four times what it would fetch without it. During your free assessment we'll give you an honest, specific view for your particular plot — not a vague promise.
What kind of land are you looking for?
Large gardens, paddocks, side plots, unused parcels, and infill land within or beside existing settlements across Essex and Hertfordshire. If you're not sure whether yours qualifies, just ask — the assessment is free.
Why should I trust you over other land companies?
Because we're not faceless land agents — we're an established local construction company with a decade of high-end builds and thousands following our work. We live and work in the same area as your land, and our reputation depends on doing things properly.
Curious what your land is really worth?
Received a letter from us, or found us online? Either way, a conversation costs nothing and commits you to nothing. We'd be pleased to hear from you.
- Call07775 667153
- Emailinnovatedb.land@gmail.com
- BasedLoughton, Essex
- Social@innovatedb